Water, A Finite Resource

2d Animation

Client

Kearns Improvement District

Agency

Le Début

Year

2022

Mike Mercer's Roles

Writer, Creative Director, Art Director, Producer, Storyboards & Animatics, Layout

Awards

Gold ADDY Award,Phoenix

"... during this hottest summer on record in the Salt Lake Valley, Jordan Valley’s average water use is up 2% above last year’s use, but KID has 9% less than last year. Our campaign has been very successful in our minds."

— Greg Anderson, President, Kearns Improvement District

Credits

Voice

Shana Pennington-Baird

Music

Big Score Audio

Sound

Josh Gapasin

Script

Mike Mercer

Creative Direction

Mike Mercer

Production

Mike Mercer & Savyna Lalo

Accounts

Blake Johnson

Art Direction

Mike Mercer

Character Design

Christian Pérez

Environment Design

Christian Pérez & Ignacio Diaz

Story & Animatics

Mike Mercer

2D Layout

Mike Mercer & Ignacio Diaz

Backgrounds

Cristian Perez, Ignacio Diaz, & Macarena Riveros

2D Animation

Ben Sy & Deciri Braña

Cleanup & Color

Deciri Braña, Ben Sy, Janre Ramos

Compositing

Ben Sy

Stills

Water, A Finite Resource

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